Shapnila Nath

Hello!

I'm a seasoned content marketer with a rich background in crafting user-centric narratives and driving digital strategies that amplify brand presence, boost organic growth, and deliver outstanding ROI. With over 5+ years in content strategy, digital marketing, and research, and an additional 6 years in B2B sales, marketing, and client services—I take a holistic, data-driven approach to storytelling. Currently at WSAudiology, I oversee content strategy for all APAC markets, partnering with agencies and cross-functional teams to achieve a 522% increase in organic traffic on the India blog and 98% website adoption region-wide. At Office Beacon, I quickly advanced from a senior content writer to managing a team of six, where I revamped the website and launched innovative strategies that significantly boosted engagement and lead generation. I believe the best content today isn’t just AI-powered or human-crafted—it’s a fusion of both. I use Gen AI tools as a force multiplier, accelerating content creation while refining, optimizing, and enhancing it to keep messaging sharp, engaging, and SEO-friendly. My expertise lies in making sure AI elevates storytelling rather than diluting it, ensuring that content not only scales but also resonates and converts. My diverse experience across content, research, sales, and marketing empowers me to create compelling narratives that connect, engage, and drive results. Explore my portfolio to view a curated selection of my work—from blogs and research papers to social media copies.

Social Media

Blogs & Research Papers

Widex •

Think you hear perfectly? Take this quick online hearing test to stay in tune

In most cases, the symptoms of hearing loss appear gradually. Many people learn to adapt without even realizing they are missing out on essential sounds. Ask yourself:
If you said "yes" to two or more of these, you may have some degree of hearing loss. The best way to confirm it? Take a free online hearing test and find out.
Hearing loss isn’t just about missing words in conversations—it can affect every part of your life, from your mental well-being to your relationships and even your safety.
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Widex •

From Noise to Nirvana: Unlocking Tinnitus Relief with Zen Therapy

What can you do next? Zen Therapy is a sound therapy method that helps individuals manage tinnitus by taking advantage of the brain’s natural ability to adapt and rewire itself. Unlike traditional treatments that simply mask the sounds of tinnitus, Zen Therapy focuses on reducing the contrast between the tinnitus and the surrounding sound environment, providing relief from the persistent buzzing. Additionally, it promotes relaxation, which is crucial since stress is one of the main contributors...
Widex •

Struggling to Hear in Noise? Try Hearing Aids with Noise Reduction

Noise-canceling hearing aids or aids with noise-reduction features are a breakthrough in hearing aid technology. These devices use advanced technology to reduce or eliminate unwanted background noise, allowing users to focus on conversations and important sounds. But how exactly do they achieve this? 

At their core, hearing aids with background noise cancelation detect and filter out surrounding sounds irrelevant to the listener. For example, in a crowded restaurant, the hearing aid will filter...
Signia •

Assisting people with Severe to Profound hearing loss

Do you know someone struggling with hearing issues? Have you seen them stepping back from social situations? Though this behavior may surprise you, it’s essential to recognize that living with hearing loss can be overwhelming. This is particularly true for those with severe to profound hearing loss who require specialized assistance. Your role as a supportive presence can significantly impact their journey toward rehabilitation.  

This blog invites you to join a journey of empathy and understan...

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